Online Store


Our goal is to change the image of "disability" and create a new culture.


Radiate Your Color

The term "disabilities"
can refer to a multitude of
unique qualities.

To some it could mean rich sensitiveness
to others their skillful hands,
bold creativity, or extreme concentration.
Being “different” only opens countless doors to
endless possibilities.

We aspire to overcome prejudgments and
so-called common sense that divide the worlds
around us and will continue to showcase
these radiant talents in every way possible.

We aim to introduce a whole new culture to
the world, using welfare as our strong foothold.

Company Profile

Compapny Name
24, July 2018
Takaya Matsuda , Fumito Matsuda
Head Office
2-38 Kaiunbashi-Dori, Morioka City, Iwate Prefecture, Japan 020-0026, @HOMEDELUX Building 4F
Tokyo Office
2-7-1 Otemachi, Chiyoda-ku, Tokyo, Japan 100-0004, TOKIWA Bridge 13F
MPower Partners Fund L.P.
Kamakura Investment Trust Co., Ltd.
D2C&Co. Inc.
JR East Startup Co., Ltd.
Iwagin Jigyo Souzou Capital Co.,Ltd.
Social Innovation and Investment Foundation

Gallery / Store

Board Members / Officers

Takaya Matsuda


After working as a planner at the planning company ORANGE AND PARTNERS CO., LTD., Takaya became independent and established HERALBONY with his twin, Fumito Matsuda. He is the twin's younger brother and also a recipient of the 'Forbes 30 UNDER 30 JAPAN' award.

Fumito Matsuda


After working in a general contractor company on the reconstruction of disaster-affected areas, Fumito established HERALBONY with his twin, Takaya Matsuda. He is the twin's older brother and a recipient of the 'Forbes 30 UNDER 30 JAPAN' award.

Marie Oshioka


Marie joined the Ministry of Economy, Trade and Industry in 2009. After acquiring MBA from the Wharton School, University of Pennsylvania, she was involved in business strategy at McKinsey & Company. Marie also worked for a fintech company, Money Forward Inc., as the Head of IR.

Miwa Seki

External Director

Miwa is a former Japanese growth equity portfolio manager with Clay Finlay, and she previously worked in investment banking for Morgan Stanley. She has translated over 50 business/entrepreneurship publications, and is also an associate professor of Kyorin University. Miwa earned an MBA from Harvard Business School and a BA from Keio University.

Kouzo Eguchi

External Director

Kouzo has extensive experience in taking companies public, including his role as CFO at Anicom Holdings, leading to its listing on the Tokyo Stock Exchange Mothers in 2010 and the first section in 2014. As a co-founder of, he guided the company to a Mothers listing in 2017 and the first section in 2019. He also served as an auditor at Surara Net, contributing to its Mothers listing in 2017. In September 2020, he joined Kamakura Investment Management Co.,Ltd. launching the "Emergence of Buds Fund" to accelerate social transition.


Akihiko Nagata

Executive Advisor

Akihiko Nagata served as a director of Euglena Co., Ltd. from its pre-IPO phase, overseeing business strategy, M&A, fundraising, capital alliances, public relations, investor relations, and administrative departments. He became CEO of the company in 2021, where he executed all business operations. His tenure as CEO was marked by rebranding for the extension of healthy life expectancy, developing biofuels for a carbon-free society, and designing systems to integrate teenagers into management, thereby promoting next-generation leadership. He stepped down in 2024. Drawing on his experience with fundraising prior to Euglena's public listing, he established Real Tech Holdings Co.,Ltd., aimed at creating a supportive investment environment for research and development-driven ventures in Japan. He continues to serve as the head of the fund.

Hiromi Kurosawa

Planning Advisor

After graduating from Boston University in Massachusetts, USA, Hiromi worked at the Mito Art Museum (Ibaraki, Japan) and the Sogetsu Art Museum (Tokyo, Japan) before joining the Kanazawa 21st Century Museum of Contemporary Art’s construction preparation room in 2003. She was involved in planning and setting up architecture and commissioned works. Since the museum’s opening in 2004, she has curated numerous exhibitions, introducing contemporary artists and their works both domestically and internationally. She also selects museum collections and plans educational outreach programs for a wide range of ages. She served as the general curator for City Net Asia (Seoul, Korea) in 2011, OpenArt (Örebro, Sweden) in 2017, and East Asia Cultural City (Kanazawa, Japan) in 2018.

Reiko Seki (Kamata)

Executive Director

Spent the childhood in Japan, UK and in Los Angeles. Joined Mitsui Sumitomo Trust Bank after graduating university. Moved to Fidelity Investments after marriage and continued working as full-timer while having a first child. Having faced challenges of balancing work and raising a child in a financial industry, lead to join Harry Winston. During the 12-years at HW, handled a wide range of responsibilities, including HR, general affairs, legal, and store openings. Thereafter, worked at various luxury brands such as Cartier, VERTU, and DIOR, involved in store development and retail. By completing the mission of raising 3 children, joined HERALBONY with the desire to return the blessing back to society, utilizing the past experience and expertise.

Kentaro Kasama

Art Producer

CEO of Arts & Brands Inc. and Business Design Advisor for Forbes JAPAN. After graduating from the Faculty of Economics at the University of Tokyo, he joined DENTSU INC., where he started his career in Marketing and Account Division before consistently being part of Planning Sections from 2001. As an integrated planner and creative director, he handled a wide range of clients' projects in various industries, covering everything from strategy to output in corporate and brand marketing and branding. In 2021, he became independent and since then has been engaged in consulting and planning of branding and strategic PR for clients. He also develops cross-disciplinary activities themed around connecting art and business with various partners. In November 2021, he joined Heralbony, influenced by the enthusiastic invitation of Takaya Matsuda (Co-CEO of Heralbony). As one of the advisors, he leverages his experience and network, mainly supporting the account department.


  • Forbes. 30 UNDER 30 JAPAN


  • 第3回日本オープン

  • ACCグランプリ PR部門


  • 日本スタートアップ大賞 2022

Story & Logo