HERALBONY has been shortlisted in the Glass: The Lion for Change category at the 2025 Cannes Lions International Festival of Creativity, one of the world’s most prestigious creative awards, taking place from June 16 to 20, 2025. The final results are scheduled to be announced on June 20.
The Glass: The Lion for Change category celebrates creative work that going beyond brand purpose to use creative communications to shi ft culture, create change and positively impact to the world. This year, out of 252 entries submitted from around the globe, only 28 were shortlisted, with HERALBONY honored as one of the finalists.
Additionally, on June 17 at 15:30 local time in France, HERALBONY’s contracted artist Satoru Kobayashi and CEO Takaya Matsuda will take the stage as part of Dentsu Inc.’s official program at the Cannes Lions, alongside the company’s creative director and copywriter, Kinami Hasegawa. Together, they will present HERALBONY’s bold and unconventional creativity to a global audience.
▶︎ View the official program here:
Creative brilliance born in Iwate, Japan, will finally be shared with the world.
■ Schedule
Tuesday, June 17 3:30 pm Cannes Lions 2025 Official Program: Seminar Presentation with DENTSU INC.
Friday, June 20 Announcement of Award Winners
▶︎ View the award details here:
https://www.canneslions.com/awards
■ About Cannes Lions
The Cannes Lions International Festival of Creativity, established in 1954, is the most prestigious global award in the advertising and marketing industry. Held annually in Cannes, France, it is known as a gathering place for the world’s leading brands and agencies, and it serves as a reflection of the industry’s latest trends.
In 2024, the festival received 26,753 submissions from around the world. Notably, entries from brands increased by 6% compared to the previous year, while submissions from media owners saw a significant rise of 31%. Cannes Lions continues to strengthen its presence as a global benchmark at the forefront of creativity and innovation.
Source: Cannes Lions Official Website
https://www.canneslions.com/news/cannes-lions-confirms-26-753-awards-submissions-for-2024
STAFF LIST
Project Originator: Takaya Matsuda (HERALBONY Co., Ltd.)
Creative Director: Tomoyuki Kuwayama (HERALBONY Co., Ltd.)
Branding Director: Takahiko Inoue (HERALBONY Co., Ltd.)
Public Relations: Naho Ando (HERALBONY Co., Ltd.)
Executive Creative Director: Noritaka Kobuse (DENTSU INC.), Noriaki Onoe (DENTSU INC.)
Creative Director, Copywriter: Kinami Hasegawa (DENTSU INC.)
Planner: Yuhi Suzuki (DENTSU INC.), Rise Miyamoto (DENTSU INC.)
Art Director: Sakura Yamaguchi (DENTSU INC.)
Executive Producer: Seiichi Masuhara (DENTSU INC.)
Producer: Yukiko Matsue (DENTSU INC.)
Creative Producer: Aki Daisho (DENTSU CREATIVE FORCE INC.)
Creative Advisor: Ryohei Manabe (DENTSU INC.), Kazuomi Goto (DENTSU INC.)
Business Producer: Yoshiaki Takai (DENTSU INC.), Ryoto Aoi (DENTSU INC.)
Investment Lead: Kotaro Sasamoto (Dentsu Ventures), Yuka Okada (Dentsu Ventures)
About HERALBONY
HERALBONY is a creative company that works with artists with disabilities. We craft unique brand experiences through art and storytelling, bringing inclusivity into business. By showcasing their unique expressions and sharing their narratives, we aim to change perceptions of disability and build a society where every ‘difference’ is valued.
Managing a collection of over 2,000 artworks by neurodiverse artists, we ensure fair royalties and foster a sustainable business model. Our in-house brand, HERALBONY, produces high-quality products infused with artistry and craftsmanship. Additionally, we collaborate with companies to co-create inclusive experiences and creative projects.
We also organize the HERALBONY Art Prize, an international award recognizing outstanding artists with disabilities. In September 2024, we established HERALBONY EUROPE in Paris—our first overseas subsidiary—to further expand our vision on a global scale.