“HERALBONY Art Prize” organized by HERALBONY Co.,Ltd., has won the Grand Prix (Minister of Internal Affairs and Communications Award) in the Creative Innovation category at the 2025 65th ACC TOKYO CREATIVITY AWARDS, one of Japan’s largest and most prestigious creative awards.
At the same time, the opinion advertisement “One day, prejudice will be eliminated too”, jointly released with the Japan Down Syndrome Association on World Down Syndrome Day (March 21, 2025), was also selected as a finalist in the Media Creative category.

The ACC TOKYO CREATIVITY AWARDS is one of Japan’s largest awards recognizing creativity across all fields. After a rigorous judging process conducted by a panel of leading creators, experts, and distinguished figures in the creative industry, HERALBONY Art Prize was selected from a total of 2,263 entries.
Creative Innovation Category Grand Prix (Minister of Internal Affairs and Communications Award)
HERALBONY Art Prize

HERALBONY Art Prize 2024 Exhibition
HERALBONY Art Prize is an international art award established in 2024 to provide a platform for artists with disabilities from around the world, regardless of their professional status, age, or nationality, to showcase their creative power and support the blossoming of their careers.
The prize includes a Grand Prize and Jury Awards selected by professionals such as curators and gallery directors, as well as Corporate Awards sponsored by companies that align with HERALBONY’s vision of reshaping the image of “disability and art.” The exhibition of award-winning works will present unique creations expressed through diverse materials, techniques, and styles, delivering the power of expression to a wide audience.


The award ceremony held at the Palace Hotel, Tokyo
STAFF
Producer: Takaya Matsuda
General Supervisor / Exhibition Curator: Hiromi Kurosawa
Project Management: Honoka Tamaki, Chiaki Kayamori, Kanae Miyahara, Ryoko Makino, Akane Miki, Takeshi Kakuma, Hideaki Sone, Haruka Sakamoto
Video Production: Tomoyuki Kuwayama
Partnership Sales: Satomi Kokubun, Koji Kameyama, Airi Fujii, Shizu Oka, Yuta Izumi, Takuma Ito, Emi Sagayama, Masako Muro
Public Relations: Naho Ando, Shizuka Ono, Emi Sasaki, Kano Gozatani, Natsumi Ishii
Legal Affairs: Yujin Gen, Yumi Saito
Marketing: Takahiko Inoue, Miu Nakatsuka, Marie Kitamura
Event Planning: Hidemi Miyamoto, Rina Park, Shizuka Ono, Kazuki Sakurai
Retail / Exhibition Operations: Erika Kubo, Kiko Komori, Motoki Tsuchitani
Accessibility Support: Noriko Jin, Fumi Kikunaga, Shizuku Yamamoto
Selected as a Finalist in the Media Creative Category

Date of Publication: March 21, 2025 (Friday)
Media: The Tokyo Shimbun (Morning Edition), The Chunichi Shimbun (Mie Edition, Morning Edition)
STAFF
Executive Planner: Tomoyuki Kuwayama (HERALBONY)
Planner: Fumi Kikunaga (HERALBONY)
Creative Director / Copywriter: Kinami Hasegawa (Dentsu)
Art Director: Sakura Yamaguchi (Dentsu)
Communication Creators: Yuhi Suzuki, Rise Miyamoto (Dentsu)
Executive Creative Director: Noritaka Obuse (Dentsu)
Producers: Seiichi Masuhara, Yukiko Matsue (Dentsu)
Creative Producer: Aki Daisho (Dentsu Creative Force)
Public Relations: Naho Ando, Ekumi Sasaki (HERALBONY)
Legal Affairs: Yujin Gen, Yumi Saito (HERALBONY)
About the ACC TOKYO CREATIVITY AWARDS
The ACC TOKYO CREATIVITY AWARDS originated from the ACC CM FESTIVAL, an advertising competition established in 1961 to enhance the quality of television and radio commercials. In 2017, the award was renewed and expanded to recognize creativity across a wide range of fields beyond traditional advertising. Today, it is widely recognized as one of Japan’s largest and most prestigious creative awards.
HERALBONY previously won the Grand Prix in the PR category in 2023 for its opinion advertisement “Tax Returns That Give You Goosebumps.” This marks the company’s second Grand Prix win at the ACC TOKYO CREATIVITY AWARDS.