HERALBONY is pleased to announce a new partnership with Dutch Art Studio Pura Vida. This collaboration opens up numerous opportunities for creative projects featuring artwork by artists with disabilities represented by Pura Vida, expanding the potential for diverse and inclusive artistic expression.
About Pura Vida
Pura Vida is a Dutch art studio founded by Joke and John Winters in 2017. Though it started on a small scale, Pura Vida has rapidly evolved into a lively hub, complete with an art studio and a lunchroom.
Their style is characterized by the collaborative creation of large-scale works by multiple artists, often exploring themes such as expressing through art what cannot be conveyed in words.
HERALBONY and Pura Vida share a deep belief that the value of art should never depend on a person’s disability, and that every artist with disabilities deserves to be recognized and appreciated for their work. This shared vision led to our collaboration.
Through this partnership, HERALBONY is dedicated to bringing the remarkable creativity of Pura Vida’s artists — and the beauty of their work — to audiences across Europe, Japan, and beyond.
Pura Vida Official Website：https://dagbestedingpuravida.nl/
Message from Mark Krug, Activities partner at Pura Vida
Pura Vida is honored that, through our partnership with HERALBONY, we can give people with intellectual disabilities the opportunity to utilize their talents. Our approach has always been to ensure our artists are judged by their talents, not their disabilities. This collaboration with HERALBONY reinforces this belief, and we embark on this journey together.
